Thursday, February 26, 2009

Business case study class

Today is my first time to join this Business case study class,which was teached by EF's China CFO, Logan Wilox. He took his Master of Business' degree at Harvard Business School.His teach style was so different like other teachers in EF, more compact and forceful.Let me felt like I was in Harvard.

Before this class we received a business case material :Zhongshan TV company now is an OEM (Original Equipment Manufacture)company, and is a leading supplier to several overseas brands including Panasonic Sanyo and Sony. now It face an opportunity to buy a USA famous TV company , It will let Zhongshan transfer from OEM to a company own their world class brand . But at the same time , when the opportunity knocks , it always accompanied by other risks: lack of experience owning a brand , running an foreign company```````

The first part was call " Cold call ", Logan will ask one of us some questions about the case, I was pointed to answer this "cold call", how nervous I was! my questions was to summarize the whole case in short words~~~ not bad ,I summarized it very clearly.:)

The second part is case study,Every one read a paragraph then very quickly to summarize and show their opinion . I learn some useful business words like:
IPO-initial public offering
R&D -research ,development
ROI-return on investment
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The third part was the most challenge, We divided in to 4 groups, 2 in the positive side, the other 2 in the negative side. After 10 minuts discussion, very group choose one person represent the group to show thier reasons, I was lucky to be our group's represet person , although our group had the most youngest persons in our class, we are so young to have such business managment experience, we were so brave to show our oppinion ,I received with warm applause at the end!

I like this class and sure to continue!

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